September 28, 2011

SEO Tactics

By Ravi Shanker Wednesday, September 28, 2011 , Leave a Comment
SEO Tactics

01. Keywords:
  1. Search Volume
  2. User Intent
  3. Business Impact
  4. Relevance

02. On-Site:

=>Content
  1. Title & Meta Tags
  2. Relevancy & Quality
  3. code to Content ratio
  4. Keyword Density
  5. Text vs.Images

=>Technical concerns / Crawlability
  1. 404 / 500 Errors
  2. Robots.txt
  3. Site Performance
  4. (Http requests, Inline coding, Server Architecture, Page Size etc...)
  5. Java Script / Flash Use

=> Site Structure & internal linking
  1. Breadcrumbs
  2. canonical URLs
  3. Header / Footer Links
  4. Internal link anchor text
  5. Sitemaps


3. Off-Site: (External Influences)
  1. Directories / Forums
  2. Blog commenting
  3. Rss Feeds
  4. Article promotion & Syndication
  5. Guest blog posts
  6. Social Media Reach
  7. Link Bait campaigns
  8. Video Creation & Submission
  9. Press Releases
  10. Feeder / Micro-sites
  11. website theme creation

4. Reporting & Analytics:

=>Industry Analysis
  1. Market Opportunity
  2. Competitive Analysis
  3. Organic market share

=>External Influences / Off-Site
  1. Social media authority
  2. Ranking
  3. External & Deep Links

=>Engagement & KPI's
  1. Conversions
  2. Traffic Lift
  3. Page Per visit
  4. Bounce Rate
  5. User behavior & Funnels

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