On Page Optimisation (Optimization)
Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.
On-Page SEO Checklist
- Always start with keyword selection, research and testing
- Meta Description tag
- ALT tags
- H1 tags
- URL structure
- Internal linking strategy
- Content
- Keyword density
- Site maps, both XML and user facing
- Usability and accessibility
- Track target keywords
- Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:
- Duplicate content
- URL variants of the same pages
- Off-site images and content on-site
- Duplicate title tags
Do not use on-page SEO spamming tactics such as:
- Hidden text
- Hidden links
- Keyword repetition
- Doorway pages
- Mirror pages
- Cloaking
Off-Page Optimisation (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist
- Always start with keyword research, testing and selection
- Use Keywords in link anchor text
- Obtain links from high ranking publisher sites
- One-way inbound links (not link exchange or reciprocal links)
- Different keywords in your link-ads from the same site
- Gradual link building technology (no growth spikes)
- Use relevant keywords near your inbound link (contextual relevance)
- Deep linking (from multiple pages to multiple pages)
- Target a large list of keywords (5-500+)
- Link from sites with a variety of LinkRanks
- Track active all keywords and refine strategy as required
- Discontinue campaigns if ranking does not improve
- Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
- Duplicate keywords in link avderts
- Site-wide links causing link growth spikes
- Using on-page SEOs to do the work of specialist off-page SEO's
- Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
- Link farms (sites with 100+ outbound links per page)
- Using irrelevant keywords in your link-ads
- Garbage links
- Link churning
- Hidden inbound links
2 comments:
Great post!! Actually both on-page and off-page optimization are important for achieving a successful SEO campaign but both works in different manner.
Thanks for sharing your nice thoughts..
SEO is a very effective marketing tool that can help big in optimizing a site's visibility. And once the site becomes visible on the search engines, traffic must be come! Hence, SEO is not only important for online businesses, it's crucial.
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