Once upon a time

Once upon a time, there was an island where all the feelings lived: Happiness, Sadness, and all of the others, including Love.

One day it was announced to the feelings that the island would sink, so all repaired their boats and left.

Love was the only one who stayed. Love wanted to persevere until the last possible moment.

When the island was almost sinking, Love decided to ask for help.

Richness was passing by Love in a grand boat. Love said, "Richness, can you take me with you?" Richness answered, "No I can't..There is a lot of gold and silver in my boat. There is no place for you here."

Love decided to ask Vanity, who was also passing by in a beautiful vessel, "Vanity, please help me!" "I can't help you Love. You are all wet and might damage my boat," Vanity answered.

Sadness was close by so Love asked for help, "Sadness let me go with you." "Oh…Love, I am so sad that I need to be by myself!"

Happiness passed by Love too, but she was so happy that she did not even hear when Love called her!

Suddenly, there was a voice, "Come Love, I will take you." It was an elder. Love felt so blessed and overjoyed that he even forgot to ask the elder her name.

When they arrived at dry land, the elder went her own way. Love, realizing how much he owed the elder, asked Knowledge, another elder, "Who helped me?"

"It was Time," Knowledge answered.

"Time?" asked Love. "But why did Time help me?

Knowledge smiled with deep wisdom and answered, "Because only Time is capable of understanding how great Love is.

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The Screaming Frog SEO Spider Report

What Information Does The Screaming Frog SEO Spider Report?

A quick summary of some of the data collected -

• Errors – Client & server errors (4XX, 5XX)
• Redirects – (3XX, permanent or temporary)
• External Links – All followed links and their subsequent status codes
• URI Issues – Non ASCII characters, underscores, uppercase characters, dynamic uris, over 115 characters
• Duplicate Pages – Hash value / MD5checksums lookup for duplicate pages
• Page Title – Missing, duplicate, over 70 characters, same as h1, multiple
• Meta Description – Missing, duplicate, over 156 characters, multiple
• Meta Keyword – Mainly for reference as it’s only (barely) used by Yahoo the last time I checked. Missing, duplicate, multiple
• H1 – Missing, duplicate, over 70 characters, multiple
• H2 – Missing, duplicate, over 70 characters, multiple
• Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc
• Meta Refresh – Including target page and time delay
• Canonical link element
• File Size
• Page depth level
• Inlinks – All pages linking to a URI
• Outlinks – All pages a URI links out to
• Anchor Text – All link text. Alt text from images with links
• Follow & Nofollow – At link level (true/false)
• Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters

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Basics of a SEO Mindset

The critical part of SEO is to have the right SEO mindset, and attain pointers that can assist in succeeding when it comes to free search engine traffic. I will lay out 3 important SEO mindset basics based on my experience, that many people can overlook or get wrong.

1.) Submitting your site to many Search Engines

In getting search engine traffic the most obvious thing to do would be to submit a site to many; or as many search engines as humanly possible. The fact of the matter is that you do not need to submit your site to any search engines at all. Spending time on other activities such as building internal & external links that will point to or within your website pages. Another activity would be writing good content for your site, such as seen in article marketing. In addition, you can submit to social bookmarking sites or article directories that will get more traffic. What this will end up doing is getting the search engines to indirectly index your and as a side effect rank you high with the possibility of much more search engine traffic coming.

2.) Rush to get High PR but Not Search Engine Traffic

Many are excited to get High PR, but the reality is that PR is not equivalent to search engine traffic at all. If you have a high PR site but are not targeting to a right set of keywords for seo, you will not get get the expectations you want in terms of search engine traffic. Therefore, a right seo mindset for PR is developed from people linking to your site. If web pages with a PR5 link to you, you should be able to get a PR4. And this is all that it means. A high PR page will get indexed more regularly than sites below but that is the only true benefit from high PR, thus not meaning you will get more search engine traffic to your site.

One of the best ways to get high search engine traffic is to forget about high PR as it will come slowly once you add links that point to your site. Focusing in on writing more articles, and posting valuable unique content to your blog daily with a low competition long tail keyword will have the search engines satisfied; or in other words search engines love this and will rank you a higher position.

PR 101- What PR signifies is Page Rank, and this is what Google and other search engines generally apply to each page on the web. Search Engines such as Google also apply a score between 0 and 10 to PR (page rank). Thus, new pages will typically have a page rank of 0. On a yearly basis, search engines update page rank approximately 4 times.

3.) Not needing SEO, already ranked high For My Name

Many people consider that having a specific phrase ranked high in the search engine is enough to not need SEO. For example; "Breaking the bank with Billy". Being ranked high for specific phrases is a good thing but the fact is that the number of people searching for this specific phrase is extremely low, if any. This is why it is wise to do SEO, and to aim for much more common phrases, such as "making money online fast", since this would be a higher aim for searchers online.

Overall, the heart of SEO is (or should be) to target keyword phrases that have lower competition. It is possible to rank high without high PR by building more internal & external links to your pages and by daily updating blog or website content. By doing this you can easily get a faster index and rank higher.

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5 SEO Tips For Massive Traffic

1) "Time-Spent" Keyword Research:

The main objective of good SEO is quality keyword research. Remember to have patience when researching and implementing ideas. Take the necessary time needed for each given task.

Finding the right keywords may take a lot of time and patience. Use tools to help you find out which keywords are the best.

Google Adwords Keyword Tool or Google Insight and Google Suggestions are good examples of some of the tools you can use to find the right keywords for your niche.

An idea to sort out keywords is to download them into an excel sheet. Remember that the keywords should match the content and products of your website. Sort the keywords by the number of daily searches, or monthly, or yearly.

Another idea is to sort keywords by competition levels. The competition of a keyword will give you a clue as to how many competitors there are for that keyword, and the likelihood of how high your results will show for that keyword. The lower the competition, the more likely you will get a higher search engine ranking.

2) Content:

The second major factor that plays a role in SEO would be original and optimized content. Make sure to deliver fresh and unique content on a regular basis as well as balanced keyword rich content. Typically around 5% to 6% should be your goal. Web crawlers will take notice of this pattern and higher your rankings on the search engines.

3) Specific Keyword Placements:

Make sure you place keywords in the specific areas that search engine crawlers look for them. Place keywords in titles, description, and tags. Use Alt tags and place them on images if you have any. Web crawlers only read html on your webpages. So where there is html, try to include keywords.

4) Article Submission:

Submit articles to article websites. This will help your website to get crawled faster. Remember to place keywords in your title, content, and tags.

Also remember to go back and add article keyword tags for other keywords that happen to display your results.

5) Social Bookmarking:

Make a schedule to be highly active in social bookmarking sites. Join the most famous bookmarking sites like digg, twitter, delicious, etc. Bookmark your articles on a daily basis. Along the way, make friends or gain "followers," to build your own line of fans.

Use these techniques on a daily basis and you will start to see results. Remember to stay consistent, and just do it!

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HTTP Status Codes

100 Continue

101 Switching Protocols

200 OK

201 Created

202 Accepted

203 Non-Authoritative Information

204 No Content

205 Reset Content

206 Partial Content

300 Multiple Choices

301 Moved Permanently

302 Found303 Other

304 Not Modified

305 Use Proxy

307 Temporary Redirect

400 Bad Request

401 Unauthorized

402 Payment Required

403 Forbidden

404 Not Found

405 Method Not Allowed

406 Not Acceptable

407 Proxy Authentication Required

408 Request Time-out

409 Conflict

410 Gone

411 Length Required

412 Precondition Failed

413 Request Entity Too Large

414 Request-URI Too Large

415 Unsupported Media Type

416 Requested range not satisfiable

417 Expectation Failed

500 Internal Server Error

501 Not Implemented

502 Bad Gateway

503 Service Unavailable

504 Gateway Time-out

505 HTTP Version not supported

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On-Page Optimization VS Off-Page Optimization

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

On-Page SEO Checklist

• Always start with keyword selection, research and testing
• Meta Description tag
• ALT tags
• H1 tags
• URL structure
• Internal linking strategy
• Content
• Keyword density
• Site maps, both XML and user facing
• Usability and accessibility
• Track target keywords
• Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

• Duplicate content
• URL variants of the same pages
• Off-site images and content on-site
• Duplicate title tags

Do not use on-page SEO spamming tactics such as:

• Hidden text
• Hidden links
• Keyword repetition
• Doorway pages
• Mirror pages
• Cloaking
  

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist

• Always start with keyword research, testing and selection
  
• Use Keywords in link anchor text
• Obtain links from high ranking publisher sites
• One-way inbound links (not link exchange or reciprocal links)
  
• Different keywords in your link-ads from the same site
• Gradual link building technology (no growth spikes)
  
• Use relevant keywords near your inbound link (contextual relevance)
• Deep linking (from multiple pages to multiple pages)
  
• Target a large list of keywords (5-500+)
• Link from sites with a variety of LinkRanks
  
• Track active all keywords and refine strategy as required
• Discontinue campaigns if ranking does not improve
• Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)

Avoid common off-page SEO mistakes:

• Duplicate keywords in link avderts
• Site-wide links causing link growth spikes
• Using on-page SEOs to do the work of specialist off-page SEO's
• Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

• Link farms (sites with 100+ outbound links per page)
• Using irrelevant keywords in your link-ads
• Garbage links
• Link churning
• Hidden inbound links 

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