Urgent Vacancy for SEO

Dear Candidate,

Position : SEO Expert

Experience : 3 + years

Location: Vizag

Joining : As early as possible

Salary : Negotiable

Please find the Job Description – SEO Professional.

Tasks Include:

• Analysis and critique of clients current websites i.e. SEO performance, Conversion Audits etc
• High level of knowledge of SEO including indexing capabilities and ranking methods
• Online sector and competitor analysis
• Usability and design considerations
• Devising link building strategies
• Implementation of SEO strategy
• Resolve technical issue with client's website
• Extend and integrate web content
• Provide instructions for site optimisation through articulate communication written and conference
• Evolve strategies to continually improve sites performance
• Full keyword analysis, onpage and off-page optimization tasks.
• Be able to drive, motivate and manage one assistant.

Skills required:-

•      Understanding of search ranking factors

•      Experience in both on and off-site optimisation

•      Google Webmaster Tools experience

•      Report writing skills

•      Basic HTML skills

•      Great spoken and written English

•      Understanding web Analytics and experience using Analytics systems – ideally Google Analytics

•      A good understanding of website usability

•      Analytical thinker

•      Self Starter

•      Works well under pressure.

Desirable:-

•      Google Adwords Qualified

•      PPC management

•      24 months hands on experience

Salary is not constrain for right candidate.  

Interested candidates - please send us your updated resume with current salary details. First Round of interview will be telephonic.

Please feel free to call us.  

Thanks & regards
Asha Avinesh

9032483910

Client Relationship Manager

Kabru Consulting

Vizag

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SEO Starter PDF Guide

Hi All,

Google has updated SEO Starter PDF Guide. New Guide has bunch of useful information with all the SEO reference links. Hope already few of us gone through the webmaster central blog and read the PDF. If you haven't read it. Just Click here and download it. This PDF has very good basic SEO information. Make sure that you are following all those guidelines to get good rankings for your clients.

Revert back to me if you have any questions.

Thanks
Ravi Shanker

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The Paradoxes of Servant Leadership

I love this poem, which describes the paradoxes of being a "Servant-Leader".

Strong enough to be weak

Successful enough to fail

Busy enough to make time

Wise enough to say "I don't know"

Serious enough to laugh

Rich enough to be poor

Right enough to say "I'm wrong"

Compassionate enough to discipline

Mature enough to be childlike

Important enough to be last

Planned enough to be spontaneous

Controlled enough to be flexible

Free enough to endure captivity

Knowledgeable enough to ask questions

Loving enough to be angry

Great enough to be anonymous

Responsible enough to play

Assured enough to be rejected

Victorious enough to lose

Industrious enough to relax

Leading enough to serve

Poem by Brewer --- as cited by Hansel, in Holy Sweat, Dallas Texas, Word, 1987.

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Happy Ganesh Chaturthi

Happy Ganesh Chaturthi

Wishing you, your family & all your fb friends very Happy Ganesh Chaturthi :-)

• May Lord Ganesh bring you Good Luck and Prosperity.

• Wish you a blessed Ganesh Chaturthi and many Properous days ahead.

• May Lord Ganesha bestow Success, Happiness and Prosperity upon you and your Family.

• May Lord Ganesha shower on you Love and Joy, Peace and Prosperity this Ganesh Chaturthi.

• May Lord Ganesha shower his blessings on you always.

• May God Ganesha bless you with Power and Wisdom Happy Ganesha Pooja.

• May the Lord Ganesh remove all obstacles and shower you with bounties.

• Wish you be accompanied with Auspicious and blessings on Ganesha Pooja.

• May Lord Ganesha and his blessings be with you Always.

• May Lord Ganesha fullfill your all the Dreams and Wishes.

• May the Blessings of Lord Ganesha Continue to Shine on you and your Family.

• I wish Joy, Harmony and Prosperity on Ganesh Pooja for you and your Family.

• I wish you Happy Ganesh Chaturthi and I pray to God for your prosperous life.

Om Gang Ganpataya Namoh Namah, Shri Siddhi Vinayak Namo Namahah, Asta Vinayak Namo Namaha, Ganpati Bapa Morya :-)

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Amazing interview

Interviewer: Tell me about yourself.

Candidate: I am Rameshwar. I did my Tele Communication engineering from BabanRao Dhole-Patil Inst it ute of Technology.

Interviewer: BabanRao Dhole-Patil Inst it ute of Technology? I had never heard of this college before!

Candidate: Great! Even I had not heard of it before getting an admission into it...

What happened is - due to cricket world cup I scored badly! In 12th.I was getting a paid seat in a good college. But my father said (I prefer to call him 'baap') - "I can not invest so much of money". (The baap actually said - "I will never waste so much of money on you"). So I had to join this college. Frankly speaking this name - BabanRao Dhole-Patil, can at the most be related to a Shetakari Mahavidyalaya

Interviewer: ok, ok. It seems you have taken 6 years to complete your engineering.

Candidate: Actually I tried my best to finish it in 4 years. But you know, these cricket matches and football world cup, and tennis tournaments. It is difficult to concentrate. So I flunked in 2nd and 3rd year. So in all I took 4 + 2 = 7 years.

Interviewer: But 4+2 is 6.

Candidate: Oh, is it? You know I always had KT in maths. But I will try to keep this in mind. 4+2 is 6, good, thanks. These cricket matches really affect exams a lot… I think they should ban it.

Interviewer: Good to know that you want cricket matches to be banned.

Candidate: No, no... I am talking about Exams!!

Interviewer: Ok, What is your biggest achievement in life?

Candidate: Obviously, completing my Engineering. My mom never thought I would complete it . In fact, when I flunked in 3rd year, she was looking for a job for me in BEST (Bus corporation in Maharashtra) through some relative.

Interviewer: Do you have any plans of higher study?

Candidate: he he he... Are you kidding? Completing 'lower' education it self was so much of pain!!

Interviewer: Let's talk about technical stuff. On which platforms have you worked?

Candidate: Well, I work at SEEPZ, so you can say Andheri is my current platform. Earlier I was at Vashi center. So Vashi was my platform then. As you can see I have experience of different platforms! (Vashi and Andheri are the places in Mumbai)

Interviewer: And which languages have you used?

Candidate: Marathi, Hindi, English. By the way, I can keep quiet in German, French, Russian and many other languages.

Interviewer: Why VC is better than VB?

Candidate: It is a common sense - C comes after B. So VC is a higher version than VB. I heard very soon they are coming up w it h a new language VD!

Interviewer: Do you know anything about Assembly Language?

Candidate: Well, I have not heard of it. But I guess, this is the language our ministers and MPs use in assembly.

Interviewer: What is your general project experience?

Candidate: My general experience about projects is - most of the times they are in pipeline!

Interviewer: Can you tell me about your current job?

Candidate: Sure, Currently I am working for Bata Info Tech ltd. Since joining BIL, I am on Bench. Before joining BIL, I used to think that Bench was software like Windows.

Interviewer: What are your expectations from our company?

Candidate: Not much.

1. I should at least get 40,000 in hand..

2. I would like to work on a live EJB project. But it should not have deadlines. I personally feel that pressure affects natural talent.

3. I believe in flexi-timings.

4. Dress code is against basic freedom, so I would like to wear t-shirt and jeans.

5. We must have sat-sun off. I will suggest Wednesday off also, so as avoiding breakdown due to overwork.

6. I would like to go abroad 3 times a year on short term preferably 1-2 months) assignments. Personally I prefer US, Australia and Europe. But considering the fact that there are Olympics coming up in China in the current year, I don't mind going there in that period. As you can see I am modest and don't have many expectations. So can I assume my selection?

Interviewer: he he he ha ha ha. Thanks for your interest in our organization. In fact I was never entertained so much before. Welcome to INFOSYS.

The fellow was appointed in a newly created section 'Stress Management' in the HRD of Info sys.

 

So Just be urself......u never knw wats ahead of u....... Be Honest and Original...............true to urself!!!! 

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Importance Of Canonicalization

In Search Engine Optimization, Canonicalization is a process for converting URL that has more than one possible representation into a "standard", "normal", or canonical form.

For example, most people would consider these URLs as same.

www.example.com,example.com/,www.example.com/index.html,example.com/home.asp. But technically these URLs are different. A web server could return completely different content for all the above URLs. Canonicalization is the process to pick the best URL among several choices. Canonicalization gives uniqueness for a page. Canonicalized web pages have unique PR and Unique Rankings in search Engines 

Methods of Canonicalization

Redirections:

URL redirection or domain redirection is a simple technique to make a web page available under many URLS. Use server side redirection methods of 301 for all non-www to www redirection in htaccess file. 301 redirection is the most efficient and Search Engine Friendly method for webpage redirection. The code "301" is understand as "moved permanently". 

Webmaster tools:

Go to Google web master tools and select the option called preferred domain

To specify your preferred domain: 

On the Webmaster Tools Home page, click the site you want. 

In the Site configuration, click Settings.

At Preferred domain section, select the option you want.

Use Canonical Attribute:

Google, Yahoo and Microsoft have just announced a new tag, which we can use to tell the search engines which URL it should consider for the current page. This is better explained with an example, so here goes. 

Specify the canonical version using a tag in the head section of the page as follows

<link rel="canonical" href="http://www.example.com/index.php?item=swedish-elephant"/>

You can only use the tag on pages within a single site (subdomains and subfolders are fine).

You have the option of using relative or absolute links, but search engines propose absolute links.

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82 SEO Steps

82 SEO Steps

01. Website analysis

02. Keyword Research

03. Adding Emphasis with Header Tags

04. Adding Emphasis with Tail Tags

05. Bold, Italic effect to main keywords

06. Canonicalization

07. Competition Analysis

08. CSS Validation

09. Google Base Feeds

10. H Tags Optimization (Eg: H1, H2, H3)

11. Header Tag Optimization

12. HTML Code Clean Up & Optimization

13. Image & Hyperlink Optimization

14. In depth site Analysis

15. Link Validation

16. Meta Description Tags Optimization

17. Meta Keywords Tags Optimization

18. Navigation & Design Optimization

19. PR Sculpting

20. Robots.txt Optimization

21. Text Modification Tags Optimization

22. Title Tag Optimization

23. URL Rewrite

24. W3C Validation

25. Working on HTML Source Code

26. Link Development

27. Authoritative Submissions

28. Broken Links Checking

29. Directory Submissions

30. Extraction of Site Url's ( Link Level Depth)

31. Internal Link Structuring

32. Link Building ( Link Bait )

33. Manual Link Request to Related Sites

34. One way link (PR4 or Greater)

35. Site Back-links count

36. Local Search Engine Optimization

37. Custom Review Submission

38. h card Integration

39. Local Search Engine Submission

40. Testimonial Submission

41. Updating pages for local searches

42. Website Usability & Conversion

43. Being Webmaster Tools account setup & monitoring

44. Google Webmaster Tools account setup & monitoring

45. Installing Usability Tools on Website

46. Monthly Website Conversion Tracking

47. Optimization for Multiple Browsers

48. Article Submission

49. Blog Comment on Relevant Blogs

50. Blog Designing for the website

51. Blog Submission

52. Classified submission

53. Creating Promotional pages on hubpages, squidoo, etc

54. Face Book Twitter Marketing

55. Integration of page bookmarking tools

56. Integration of page sharing tools 

57. Paid Submission

58. Photo Sharing

59. PPT Submission

60. Press Release

61. Product Indexing on Google Base

62. Rss Feeds

63. Social Bookmarking

64. Video Submission

65. Content Writing & Optimization

66. Article Writing

67. Blog Writing

68. Content Modification

69. Press Release Writing

70. Thematically Optimization of content pages

71. Website content writing through Latent Semantic Indexing

72. Website Spell Check

73. XML Site Map Creation & Submission

74. SE Saturation Checking ( Google, Yahoo & Bing)

75. Log file analysis

76. Google, Yahoo & Bing Site Map Creation

77. Google Analytics Funnel Creation

78. Google Analytics Account Setup

79. Deep Indexing Recommendations

80. Checking server response code for each URL

81. Check Search Engine Road Blocks

82. Check PR of each url

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Use Of Web Directories?

Use Of Web Directories?

A typical website may get more traffic from search engines than from a web directory, but don't let that keep you from using web directory submissions. Before you begin using web directories, you should consider the following because by learning about web directories can help you succeed when using them.

When internet surfers browse a web directory, they are there for a reason. They are looking for specific information and will typically have better luck finding it on a directory. This means that the traffic from directories is highly targeted and that means a good chance of conversion with your products or services.

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